Michelle Keefe leads commercial solutions at Syneos Health, the industry’s leading contract commercial organization (CCO). Her group executes every phase and function in commercialization for biopharmaceutical companies, including sales, market access, public relations, medical communications, medication engagement, and more. In her role, Keefe combines deep commercial expertise with extensive knowledge of the pharmaceutical sector drawn from decades of leadership at life science services and pharmaceutical companies.
She also designs pathways to share commercial market insights and proprietary data with the clinical solutions group to improve clinical trial design and accelerate patient recruitment.
Prior to joining Syneos Health, Keefe served as the global group president and chief development officer at Publicis Health, responsible for the contract sales organization (CSO), clinical affairs, business development, and specialty agency functions. During tenure at Publicis, Keefe doubled topline business growth while identifying significant operational efficiencies. She spent 20 years rising through the ranks at Pfizer, culminating as a regional president overseeing commercial leadership across market access, marketing, sales, and operations. Keefe holds a Bachelor of Science in marketing from Seton Hall University.